Affmy: In-Depth Analysis of a Gambling CPA Network with a Tier-3 Focus

Affmy has established itself as a recognisable player in the gambling CPA industry, particularly in regions classified as Tier-3. This article offers a structured, factual examination of the network, based on real data and actual performance as of February 2025. Below, we’ll explore its functional structure, regional targeting, and affiliate experience.

Network Structure and Operating Model

Affmy operates using a cost-per-action model, where affiliates earn revenue based on user actions such as registrations or deposits. Unlike revenue-share systems, the CPA model ensures predictable and immediate payouts, making it attractive for affiliates focused on quick returns.

The network maintains a relatively simple hierarchy: affiliates, account managers, and advertisers. Affiliates are supported by managers who assist in campaign selection, optimisation, and tracking. This close interaction has helped Affmy remain accessible, even for smaller or regional publishers.

Traffic validation processes rely on proprietary anti-fraud systems. These mechanisms help maintain the network’s reputation among advertisers by filtering out low-quality traffic and ensuring conversions are legitimate. As of early 2025, fraud detection technologies have been improved further through AI-assisted scoring.

GEO Focus: Specialisation in Tier-3 Countries

Affmy’s primary focus lies in Tier-3 regions such as LATAM, parts of Asia, and Eastern Europe. These areas often present less competition and lower costs per lead, which is why many affiliates choose to scale campaigns here.

Countries like India, Brazil, and Vietnam have shown strong growth in gambling traffic and interest. Affmy tailors its offers and creatives to cultural norms and regulatory constraints within these regions. This localised approach boosts conversion rates and retention.

The network frequently updates its list of active GEOs, maintaining transparency with affiliates. New Tier-3 markets are evaluated based on mobile penetration, payment systems, and user behaviour before offers are rolled out.

Offer Catalogue and Conversion Rates

Affmy features a broad portfolio of gambling-related offers including classic online casinos, sports betting services, and instant win games. Most offers are exclusive or semi-exclusive, which gives affiliates an edge in markets with limited access to unique promotions.

Conversion rates vary by country and vertical, but Tier-3 countries typically deliver higher ROI due to less competition and better CTR. Offers often support pre-landers and localised funnels, significantly improving user engagement.

As of February 2025, the most popular verticals in the network include live casino, crash games, and mobile-first betting apps. These verticals align with user trends in target regions and are supported by fast, mobile-friendly landing pages.

Affiliate Tools and Support

Affmy provides a set of tools essential for traffic analysis and campaign optimisation. These include S2S postback integrations, traffic segmentation filters, and smartlink configurations for Tier-3 optimisation.

Affiliate managers play a crucial role by advising partners on best-performing GEOs, peak traffic hours, and converting funnels. Regular performance audits and proactive advice help affiliates avoid common mistakes and improve campaign efficiency.

Additional features include API access for developers and deep statistics for experienced media buyers. Affmy has also introduced multilingual support teams to assist in local languages, addressing communication gaps that are common in Tier-3 markets.

Payouts, Conditions, and Compliance

Payouts are processed twice a month with a minimum threshold that remains low to accommodate small-scale affiliates. Supported methods include cryptocurrencies, bank wires, and e-wallets, providing flexibility for affiliates in regions with limited financial infrastructure.

Payment reliability is consistently cited as a strong point. No substantial delays were reported in Q4 2024, and new features introduced in January 2025 allow affiliates to set up auto-withdrawals based on custom schedules.

Compliance measures ensure that marketing methods meet local regulations, especially in sensitive GEOs. Affiliates are expected to avoid misleading creatives and are encouraged to consult with managers before launching any large-scale campaign in new regions.

Market Position and Development Strategy

While Affmy doesn’t compete directly with Tier-1 focused networks, it dominates several Tier-3 corridors where others have limited reach. Its regional knowledge and curated offer base contribute to its growing market share in non-premium GEOs.

The strategy for 2025 includes enhancing offer personalisation through machine learning and expanding to new GEOs like Sub-Saharan Africa. Pilot tests are already underway in Nigeria and Kenya with positive early indicators.

Affmy’s approach remains focused on sustainable affiliate growth. Its development roadmap for 2025 outlines investments into fraud prevention, conversion rate optimisation, and better multilingual support, aiming to cement its authority in Tier-3 gambling markets.