How the CPA market works

What you need to know about the CPA market? How is everything arranged?

Recently, many have been hearing more and more about CPA advertising, and now we need to dwell on this issue in more detail in order to understand who interacts with whom, what products or services can be promoted. And in general, what is the benefit in this for the parties.

CPA marketing is a type of business that is based on affiliate programs, where payment is charged for the performed action. At the moment, the market is already formed, and there are players and products, in general, the rules are established.

Who is a member?

Today there are several players at once:

  1. Customer. An advertiser always needs new leads. So they buy ads with pay-per-results. And for new leads, they turn to agencies.
  2. Advertising agencies. These are intermediaries who also act as a consultant for the customer. They provide information on the proper setting of leads.
  3. Performers. There are already webmasters who purchase traffic to generate leads. Often the performer is engaged in arbitration, that is, they acquire traffic according to a certain model, but sell it according to another. Thanks to this model of work during the pandemic, webmasters were called the real investors in advertising campaigns to attract leads.
  4. Affiliate network. It is also an intermediary that brings together performers and the customer. This is a certain exchange where the customer comes in order to acquire leads, and the performer in order to find a suitable order.
  5. Trackers. This is a special software that makes it possible to form affiliate programs and conveniently interact with the performer, analyze traffic. That is, all processes are automated.
CPA market through the eyes of customers

In fact, there is nothing complicated here, and for each of the parties this kind of cooperation brings a lot of advantages and in many respects reduces the time for work.

And most often trackers are used by those companies that understand why they need lead generation, since the process of sales and interaction with the target audience has already been formed. There are already call centers and specialists timely call customers who have left applications, work with them competently and reach the final result. And tracking helps to understand where the traffic comes from and from whom the lead is received.

But, depending on the market, the tracking platform may differ, but it is required by each participant.